— 44 words, central setting! These changes have taken place in the property market Waterproof enterprise, are you ready? —
— Details description —

In recent years, many measures have been taken to regulate and control policies, control market behavior, and regulate land market. In the second half of this year, the trend of "tight and strict" in the real estate market has become very obvious. The change of the real estate market can also be seen here.

Change 01 regulation is more detailed, stricter and more frequent

——Second tier cities sell more frequently
In recent years, some areas have overheated the real estate market. The regulation and control policies not only follow up quickly, but also take more detailed and strict measures.
After Suzhou's nearly 3 months and 4 times of regulation and control of the real estate market and the most strict combination, Dalian has also made a move!
On July 30, Dalian issued policies, implemented commodity housing price guidance, and strictly inspected such behaviors as bid up house prices.
According to the regulatory requirements of Dalian, in May and June 2019, if the online signature filing has taken place, its unsold housing shall not be higher than the lowest price in May and June in accordance with the principle of homogeneity and comparability; in May and June, if the online signature filing has not taken place, its unsold housing shall not be higher than the lowest price in the most recent trading month before may in accordance with the principle of homogeneity and comparability.
It is easy to see from the latest regulatory measures in Suzhou and Dalian that the policies and measures are more detailed. Suzhou distinguishes the regulation and control of new houses and second-hand houses, with a sales limit of 3 years and 5 years respectively. Dalian makes clear the specific implementation date of the policies.
From the frequency point of view, the number of property market regulation is very intensive. According to incomplete statistics, in July, the real estate regulation and control has exceeded 40 times, and this year, the regulation and control is close to 300 times.
It is not hard to see that the real estate market regulation and control presents the characteristics of "more detailed, more strict and more frequent", and the determination of housing is not to be questioned.

Change 02: the real estate market is in chaos

——Hefei: three group visits suspension of land supply, pre-sale and online signing
Recently, a large number of fancy real estate enterprises have been exposed.

More than 5800 owners, spending millions of yuan, bought the central building of Vanke Jinyu in Foshan, Guangdong Province, which was marked as an apartment in the contract. The only one they got was an office, which made it impossible to settle down and go to school.
In the face of the owners' doubts about the false publicity, Foshan Vanke Real Estate Co., Ltd. said that the publicity content that can settle down and go to school is the self publicity of the salesperson for the performance; the inconsistency and confusion of expression between the office building and apartment type office in the purchase contract are clerical errors!

Hanging sheep's heads to sell dog meat is obvious.

At present, Foshan market supervision department has stepped in to investigate the false advertising behavior of Foshan Vanke Real Estate Co., Ltd.
It is worth noting that the rights safeguarding incident in Foshan, Guangdong Province is not an example. Recently, some enterprises have been fighting for customers and selling illegally.
These market disorders have aroused the vigilance of the local authorities.
Recently, Hefei held a working conference on real estate market stability control, which proposed that for the real estate enterprises that caused three or more group visits and group lawsuits and failed to deal with them effectively, measures should be taken in time to suspend land supply, pre-sale and online signing; and bank loans, pre-sale funds and record prices should be strictly controlled.
In Beijing, the Beijing Municipal Commission of housing and urban rural development has specially arranged a special inspection on the sales behavior of commercial housing projects in order to curb the potential violations. False propaganda, illegal operation and other behaviors are the top priority of government inspection.


Change 03 the land market

——Real estate giant Fuli pauses land acquisition

Fuli real estate, which is quite active in the land market, has recently heard a sudden suspension of land acquisition.

According to reports, on July 26, Fuli real estate issued an internal document of "notice on requiring regional companies to ensure the completion of sales tasks", which clearly proposed "suspension of land acquisition in principle" in the second half of the year.
In fact, this is only a microcosm of the current land market. It is worth noting that the tightening signals of land financing are frequent:
On May 17, CBRC issued No. 23 document reiterating strict supervision on real estate financing;
In the middle of June, Guo Shuqing, chairman of the CBRC, pointed out at the Lujiazui forum that we must face up to some local real estate financing problems;
On July 12, the national development and Reform Commission issued the notice on the requirements for the registration of the application for the issuance of foreign debts by real estate enterprises, which put on a tight spell for the issuance of foreign debts by real estate enterprises.


According to expert analysis, it is expected that the financing situation of real estate enterprises in the second half of the year is not very optimistic. If the land market transactions in some cities are too active, they will face more stringent capital supervision.
Due to the tightening of financing, the land market in the first and second tier cities in July has significantly cooled. According to the data released by Zhongyuan Real Estate Research Center, as of July 24, there were 711 land transactions in the first and second tier hot cities in China, a significant decrease compared with the previous months.

After all that, do you understand the future of the real estate market? How do waterproof enterprises adapt to many changes in the real estate market? Are you ready?